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Tuesday, January 19, 2010

PLM — A Necessity in Today’s Complex CPG Marketplace

The evolutionary trend of CPG businesses into globally diversified organizations composed of in-house and outsourced business units producing products with increasingly short market windows of opportunity and faced with increasingly complex regulatory compliance requirements has outpaced the capability of legacy systems and processes to bring products to market in a cost-effective and timely manner. Effective product lifecycle management has become a necessity in order for an organization to remain competitive in today’s environment. The product focus of PLM provides a dual benefit vital to any CPG company — reducing costs through more efficient processes and also increasing revenues by enabling timely product releases.